Premier Research Labs United States of America Minimum Advertised Price Policy

Effective Date: September 1, 2022; Last Updated: April 8, 2025

1. Purpose

There are certain advertising practices that undermine the reputation, brand, goodwill, and premium image of Premier Research Labs, LP (“PRL”) products with PRL’s target consumer retail population and discourage its sellers from investing in PRL products and providing the best possible service and support to customers. To protect the integrity of our brand, PRL is implementing this unilateral Premier Research Labs United States of America Minimum Advertised Price Policy (“Policy”), which applies to all authorized sellers (“Sellers”) of our Premier Research Lab® branded products advertising to end user consumers in the United States. This Policy is effective September 1, 2022 and supersedes all of PRL’s prior policies or representations regarding minimum advertised prices or minimum resale prices for the Covered Products (as defined below) applicable to Sellers.

2. Covered Products

This Policy applies to advertisements of PRL’s products listed on the Premier Research Labs MAP Schedule (“Covered Product(s)”), the current version of which is available at https://prlabs.com/map-schedule. The MAP Schedule will be made available to all Sellers and may be changed by PRL at any time in its discretion. Sellers are responsible for reviewing the current MAP Schedule, but PRL will work to promptly notify Sellers when updates are made to it.

3. The Minimum Advertised Price

The “minimum advertised price” (“MAP”) is the lowest price at which the Covered Product may be advertised. PRL is solely responsible for (1) establishing the MAP for each Covered Product and (2) communicating the Policy to all Sellers (including via directing any distributors to pass down the Policy to their resellers). While Sellers remain free to advertise and sell all of PRL’s products (including the Covered Products) at any price, it is a violation of this Policy for a Seller to advertise any Covered Product at a price lower than MAP unless otherwise stated herein.

4. Advertising and Advertisements

For purposes of this Policy, the terms “advertising” and “advertisement” include all promotional or pricing information of Covered Products displayed in any type of media, including, but not limited to:

The terms “advertise” and “advertisement” do not include:

• Signage displayed within a brick-and-mortar selling location; and
• Pricing information displayed at the Final Online Checkout Stage (which is when the Covered Product is put into a shopping cart that contains the customer’s name, shipping address, email address, and payment information of a transaction).  Please note that pricing information in the “shopping cart” or the Final Online Checkout Stage must be obscured technically so that it is not retrievable by shopping and pricing engines and not displayed on search page results within the Seller’s own website.

5. Policy Violations and Permissible Promotions

Advertisements that violate this Policy include, but are not limited to:

A. Displaying the advertised price of the Covered Product below the MAP.

B. Strike-outs or strikethroughs of advertised pricing information.

C. Permitting any third party to alter the advertised price for any Covered Product.

D. Direct or indirect attempts to circumvent this Policy.

It is not a violation to advertise the following, notwithstanding the prior prohibitions in Section 

E. Customer-Initiated Solicitations for Price: That a customer may “call for price,” “text for price,” or “email for price,” as long as no price is listed and no automated call, text message, or “bounce-back” email is used in response.

F. Free/Reduced Price Shipping: A free or reduced-price shipping advertisement as long as such offer applies to all or almost all other products offered by the Seller in the same product category.

G. Subscriptions: “Subscribe and Save,” “Auto-ship and Save,” “Repeat Delivery,” or other subscription or auto-replenishment loyalty discount programs which result in a Covered Product being advertised at a price lower than the MAP, provided that such programs do not advertise a discount of more than 15 percent (15%) below the Covered Product’s MAP.  Promotion of a subscription service is allowed at any time.

H. First-Time Purchase Promotion: A coupon or coupon code that can be applied only to the first-time purchase of a Covered Product provided that the discount does not exceed fifteen percent (15%) off the Covered Product’s MAP. 

I. Use of Promo Codes on Paid Social Media Advertising: Offering coupons, discounts, promotional codes, or other inducements that, when applied, result in an advertised price lower than the MAP provided that the advertisement (1) is only posted on paid social media advertising, (2) does not calculate the application of the promotion or coupon to the advertised price for the Covered Product, and (3) does not exceed twenty percent (20%) off of the Covered Product’s MAP.  For example, it would not be a violation for the Seller to advertise through a paid promotional story on Instagram “Was $10, use OFF15 for 15% off” but it would be a violation for the Seller to advertise “Was $10, now $8.50, use promo code OFF15.”  

J. Subscription-Based Advertisements: Offering coupons, discounts, rebates, promotional codes, or other inducements that can be applied to the Covered Products through a personalized email, physical mailing, text, or other communication that end users have signed up or otherwise opted in to receive from the Seller, provided that the promotion is only accessible by the end user and not otherwise publicly accessible.

K. Abandoned Cart Promotions: Offering a coupon or coupon code through targeted email to an end user consumer for Covered Product(s) that has been in the end user consumer's online shopping cart for at least 1 hour, so long as such offer does not exceed fifteen percent (15%) below the MAP. 

6. This Policy Is Not an Agreement and Is Non-Negotiable

This Policy is not an agreement between PRL and any other entity.  We do not seek and will not accept any promise of compliance with this Policy from any Seller or other party, and each Seller must independently choose whether to comply with this Policy.  This Policy is not negotiable and will not be altered for any individual Seller.

7. MAP Holidays

PRL may announce MAP holidays or promotions that are applicable to all Sellers, during which specific periods of time a Seller that advertises a Covered Product in compliance with the terms of the MAP holiday will not be considered to have violated this Policy.  PRL may send notices to Sellers for any such MAP holidays.

8. Noncompliance

PRL will take the following actions against any Seller that does not comply with this Policy:

First Violation: Written warning.  If the violation(s) continue for 5 business days following receipt of the written notice, it will become a second violation.   

Second Violation: Written warning and a 14-day shipping hold for the Covered Product(s) in violation of this Policy.  This means that we will revoke our acceptance of any pending orders, cancel any pending shipments to you, and not accept any new orders from you during this 14-day period for the Covered Product(s) in violation of this Policy.  If you purchase through distribution, distributors will be notified that you are not permitted to purchase the Covered Product(s) in violation during this period. 

If the violation(s) continue for 5 business days following receipt of the written notice, it will become a third violation.   

Third Violation: Written warning and a 60-day shipping hold for all PRL products, including all Covered Products.  This means that we will revoke our acceptance of any pending orders, cancel any pending shipments to you, and not accept any new orders from you during this 60-day period.  If you purchase through distribution, distributors will be notified that you are not permitted to purchase all PRL products, including the Covered Products, during this period. 

If the violation(s) continue for 5 business days following receipt of the written notice, it will become a fourth violation.    

Fourth Violation: Termination of business relationship and revocation of “authorized” status.  We will revoke our acceptance of any pending orders and cancel any pending shipments to you.  The Seller will no longer be an “authorized” Seller of our products. Distributors will be additionally notified that the Seller’s authorized status has been revoked and that the Seller is not permitted to purchase any PRL products. 

PRL will enforce this Policy in our sole discretion and without notice.  Sellers have no right to enforce this Policy.

9. Policy Administration

PRL may update, revise, suspend, or otherwise modify this Policy at any time in our discretion, and any modifications will be made available to all Sellers.

Please note that PRL’s employees or agents cannot modify, interpret, or grant any exceptions to this Policy; cannot solicit or obtain the agreement of any person or entity to comply with this Policy; and cannot otherwise discuss any aspect of this Policy with any Seller, including any Seller’s compliance with the terms.

Any questions about this Policy should be sent in writing to PRL’s MAP Policy Administrator at mappricing@prlabs.com. PRL will not accept any other form of communication from Sellers regarding this Policy.